Global Go-to-Market & Marketing Strategy Leader

Building brands
that convert, teams that
move, results that last.

I build data-driven strategies that connect brands, products, people, and measurable business impact.

Anna Shatkovskyy
GTM Strategy Integrated Communications Customer Experience
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Close portrait of Anna Shatkovskyy in a white dress against a modern architectural wall.
10+years global experience
+40%NPS improvement
2xMQL-to-SQL conversion
-50%Churn reduced

Who I Am

I turn complexity into clarity.

1

I help businesses grow. I connect market insight, positioning, execution, and performance.

2

I have worked with global brands: Michelin Connected Fleet, KPMG, and Sberbank.

3

I lead high-impact work: rebrands, product launches, GTM systems, and customer experience initiatives.

4

I improve customer satisfaction through CX workshops, guided tours, sandbox demos, and user enablement.

What I Do Best

Strategy with execution behind it.

Short, useful, and built for scanning. Each capability connects directly to business movement.

01

Marketing Strategy

  • GTM strategy from insight to execution
  • Personas, positioning, and messaging
  • Product value translated into market-ready narratives
02

Execution

  • Campaigns that drive measurable results
  • Vendor, agency, and budget management
  • Content and media plans tied to business goals
03

Teamwork

  • Align marketing, sales, product, and customer teams
  • Build battlecards, dashboards, and playbooks
  • Help sales teams convert faster with clear value messaging

Numbers Tell My Story Better

+20%LinkedIn engagement
+30%Website traffic
2xMQL-to-SQL conversion
+35%CTR on internal communications
+40%NPS improvement
-50%Churn reduction

How I Can Help

Clear support across the full GTM path.

I help teams clarify the market, equip sales, and improve the customer experience.

Marketing Strategy

  • GTM planning and execution
  • Campaign and media strategy
  • Budget and ROI optimization
  • KPI design

Sales & Partner Enablement

  • ROI calculators and battlecards
  • Sales training on value messaging
  • Partner GTM support
  • Enablement content and tools

Customer Experience & Content

  • Lifecycle and adoption campaigns
  • CX programs that improve retention
  • Data-driven storytelling
  • Customer education and communication

How I Work

Structured thinking.
Decisive action.

Good marketing is not a creative accident. It follows a system from customer insight all the way to optimized results. Here is mine.

01

Insight

Customer, market, and competitive research

02

Strategy

Positioning, narrative, and GTM blueprint

03

Execution

Cross-functional activation and launch

04

Measurement

Revenue-tied metrics and pipeline tracking

05

Optimization

Continuous learning and iteration loops

Tools & Strengths

The full toolkit, applied with purpose.

Broad enough to lead. Deep enough to do. Grouped by how they show up in practice.

Strategy & Positioning

  • GTM Planning & Execution
  • ICP Development
  • Brand Architecture
  • Competitive Intel
  • Value Proposition
  • KPI Design

Campaigns & Media

  • Integrated Campaigns
  • Lifecycle Marketing
  • Content Strategy
  • Campaign & Media Strategy
  • ABM
  • Budget & ROI Optimization

Analytics & Performance

  • Revenue Attribution
  • Pipeline Analytics
  • NPS & CSAT
  • Marketing Mix
  • A/B Testing
  • Dashboards

Sales & Partner Enablement

  • ROI Calculators
  • Battle Cards
  • Pitch Narratives
  • Partner GTM Programs
  • Sales Training
  • Playbooks

Customer Experience

  • CX Workshops
  • Guided Tours & Demos
  • Retention Programs
  • Voice of Customer
  • Adoption Campaigns
  • Data-Driven Storytelling

Cross-Functional Leadership

  • Executive Alignment
  • Team Building
  • OKR Facilitation
  • Vendor Management
  • Agency Management
  • Board Reporting

Let’s Connect

If you’re building
marketing that needs to
drive real business impact
- I’d love to connect.

Email Me LinkedIn Resume
Anna Shatkovskyy in a black-and-white cutout portrait.